Anchored Backlinks - A Simple Guide
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Anchored backlinks are said to be key to any good SEO strategy. In fact, in some circles, anchored backlinks are said to be the be-all and end-all in SEO. Once you have done your on site optimization, it has been said that all you need to do is to build as many anchored backlinks as possible. Keep doing that, and the top spot in Google is a matter of time.
I would categorize the multiple ways you can get anchored backlinks into 3 areas:
Linking to Your Own Sites
Many people have been known to set up websites, blogs and other types of online real estate just so they can get guaranteed backlinks to their main site. Others will interlink between all their sites and pages.
An example of such a strategy will be to have one main site about your product, say doors. You can have a hub here on HubPages about the different type of doors available, and a squidoo lens talking about how to find a good door supplier, and blog that talks about all things doors. All of them will have anchored backlinks leading to your main site.
Of course it doesn't have to be just one hub, or one lens, or one blog, and you don't have to confine yourself to just these three types of resources. Do a search and you will find more resources than you will have time for.
But if you have an intention of building massive amounts of backlinks between your sites, you might want to spare a thought about giving Google a blueprint to which sites you own. For example, if you are monetizing using Adsense, you might want to consider a different monetization model for some of your sites. Or if you have many blogs, don't use blogger for all of them.
I won't get paraniod about it, but my point is just not to make it too obvious. Looking at it from Google's point of view. Which site would you rank higher? A site with a hundred webmaster-owned backlinks, or another site with a hundred backlinks from multiple sources?
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Post Your Own Backlink
There are lots of places on the web that will allow you to put your own backlink on their site. Think about forums, blogs and web directories.
One thing you must consider when placing a link for SEO purposes is whether the link is "do follow". When blogs became popular some years back, many webmasters went around posting spammy comments in the blogs. Those comments had no real content and the only intention was an anchored backlink to the webmaster's site. It got so bad that Google announced that it will recognize a new attribute, called a nofollow attribute. When this attribute is attached to a link, that link will not count towards improving the destination site's search engine rankings.
To combat spam, many blogs and forums have adopted the use of this tag. So if you are posting for SEO purposes, do check first.
Getting Other People To Post Your Backlink
This is by far the most difficult and time consuming way to get anchored backlinks. But when done right, it offers the potential of easily getting hundreds of links with a single action.
I list below a few standard ways of how you can go about doing this, but bear in mind that the techniques are many and varied and you are really only limited by your imagination.
- Link Exchange. Find or form groups of webmasters interested in exchanging links. Normally, links exchanged will be on the home pages or between link directories. I would encourage looking into more innovative ways of exchanging links. You could consider asking the webmaster to change a small part of his content to include an backlink to you. Or, if the webmaster is running a blog, you could ask the webmaster to dedicate a blog post to your site.
- Link Bait. Generate content so good that the webmaster just have to link to you. Content that is humorous, controversial or downright weird would work well. And if you are out of ideas, just come out with great content.
- Offer Free Stuff. I remembered a web hosting company offering to give away a piece of software that they are selling in return for a link to their site. I don't know how much they lost in terms of sales, but I would think that a lot of the webmasters providing links might not have bought anyway.
- Give Away Something. But don't just give away something. If you are giving away web templates, make sure you have your site info at the bottom. Or if you are giving away an ebook, make sure your site is referenced somewhere in the ebook. You get the idea.
Conclusion
If anything, it is actually much easier to get anchored backlinks than in the past. In today's Internet, we are all so much more connected thanks to the social sites like Facebook, Twitter, Digg, etc. If you have something worthy of backlinks, it can be a simple matter of asking for one. You can reach a lot more people today with such a request than you can in the past, and good content should be rewarded with linkbacks.
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Glossary
Anchor Text - The anchor text is the text used to link to another webpage. For example, when linking to my hub about the Hubble Ultra Deep Field Image, the anchor text is "Hubble Ultra Deep Field Image".
Anchored Backlink - This is simply a link from another webpage. This type of link will contain the keywords of the webpage in the anchor text. It might be more properly called a keyword anchored backlink. See the "anchor text" definition for an example of an anchored backlink to another webpage. Note that "Hubble Ultra Deep Field Image" is a keyword for that page.
Backlink - It is simply a link from another webpage.
Keyword - When optimizing for the search engines, you will first do some keyword research to see what words people use to search for information or products that your site has. These words are called keywords. Do note that keywords are exact phrases or words.
For example, backlink and backlinks are 2 different keywords. And anchored, backlink and anchored backlink are 3 separate keywords.
SEO - It stands for search engine optimization. It is the techniques used for getting a better ranking in the search engine results. Although usually not mentioned, Google seems to be the only search engine that this is carried out for. But they are THE search engine and when you get ranked on Google, the other engines will pick you up as well.
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No Problem. Hope it's useful.
Hello, wandererh. The info here is very useful. Many, many thanks! :)
Hi wandererh,
thanks for the very useful and informative article.
Dr Benson Yeung
Thank you, Cleopatra and Benson. :)
Very well written tips, wandererh.
It's true that a hundred webmaster-owned backlinks are worth much less than that from multiple sources. Google is smarter than what we think they are.
You are right. And I do wonder about the quality of those 100 resources. While I believe that webmaster owned backlinks do have some value, for the longer term, backlinks from other webmasters should also count as part of a overall strategy.
I have so much to learn, and so much that I do not understand. Your hub gives me hope. Thanks.
I know that it is a lot to take in. My advice would be to figure out what you want to do, do your research about how to best go about doing it, and do it.
You probably won't get it right the first time, but you will learn, and you will be much better the second time round. :)
, and the fact that a lot of the information out there is
This is great advice, thank you! You really laid it out in a way that is very easy to understand and very clear. :)
Normally I click on hubs about this sort of thing and my eyes roll up into my head and I wake up five minutes later staring into space thinking about unicorns and chocolate dipped celery sticks. Your hub didn't do that to me. I still don't know what an anchored link is as opposed to a regular link or a regular anchor (or is it a linkless anchor...) anyway, all in all nice work. (Stick a quick definition up there for dummies like me, or link to one so I don't have to look it up on my own :)
Thanks pgrundy. :)
Shadesbreath - In my opinion, unicorns and chocolate dipped celery sticks are great. Dreaming about them when reading hubs are not. Glad my hub didn't make you do that. :)
You read my mind. I was thinking of doing a hub on basic SEO and link to that, but I will put up a basic definition first.
Nice touch. I'm honored you would take suggestions from a unicorn dreamer. LOL. Rock on, bro.
It is our dreams that keep us alive. Without our dreams, we are nothing but the walking dead. Never met a unicorn dreamer though, but it takes all kinds. :)
Hi Wandererh, I'm with Shadesbreath on this. I try and try to understand SEO, which I really need to understand as a web writer. But man.... too many new terms and the rules keep changing!
I agree you've done an excellent job explaining here. Thanks for being a guru and for sharing your knowledge with us! MM
Wow, somebody used the G word on me. Although Internet marketing gurus do have a bad name in some quarters, I would take that as a compliment.
Actually, SEO is not that complicated - I'd probably do a hub on that. But you do need to understand the complicated sounding terms used. After all, they do need to make it sound complicated so that they can sell their SEO services. ;)
After all, they do need to make it sound complicated so that they can sell their SEO services. ;)
Couldn't have agreed more ;) Well said, G
:) Thanks for visiting, fayans.
Thanks for taking *some* of the mystery out of SEO and backlinks!
thanks, useful info!
Thanks JamaGenee and LondonGirl. :)
Thanks for the useful tips - but it does sound like a lot of work !
nice information, I had practice it in my hub.
Singular Investor - It is a lot of work, but the reward will be the top of the search engine listings for a competitive keyword. :)
prasetio30 - Hope you are getting good traffic. :)
good one buddy...its an important step for SEO
Thanks, great article. I'm sure that glossary will be great for the newbies!
nms - Thanks! :)
The Empire - Thanks! The glossary is thanks to Shadesbreath. Thinking of expanding it into a hub.
ahhh wandererh, I was waiting for this...thank you!!! I'm still learning.
Thanks Marisue. :) Actually, I'm rather surprised at the response. The info here is actually quite basic, although you might not find it presented in this way. Looks like I can do a series of hubs that will go into much more detail.
I am just getting into this world and loved the hub..
What is the difference between a standard link and an Anchored link?
The difference is that an anchored link contains your keyword in the anchor text while in a standard link, the anchor text might not contain your keywords.
Thanks. Its a good info. I'll try.
Please do. And you can come back and we can compare notes. :)
Yes....do more!! repeating basics is a good strategy -- I can always learn something different each time, or something gets reinforced!! =)) good work!!
Will do. Should take me 2 or 3 days at least. Stay tuned. :)
Good stuff Wandererh!
I just thought that your readers would like to see the anchor text formula which is...
<a href='http://your website url goes here' target='_blank'>your anchor text phrase goes here</a>
I would also advise your readers to always use their domain url aswell as anchor text phrasing when linking back to their own websites.
Thanks wanderh for this info - I can actually understand what I now need to do ! I am going to start with the anchor text step and progress from there - thanks again ..cheers
infinitepay - Thanks!
badcompany99 - You hit the nail right on the head, but that, as they say, is the subject of another hub. But I can leave you the url of the Google tool which should be pretty useful.
Paul Profitt - You are right. Thanks to MarisueWrites, I will be doing a series on basic SEO, which is all I know anyway. ;) I cover the selection of their keyword phrase and domain name.
ajcor - Thanks! Let me know if you get stuck, and maybe I can do a hub on that. :)
I'll take your piece of advice. Great article!
Thanks efa_09! :)
Thank you for the great explanation on anchor text and backlinks. I always thought I understood but was not completely sure.
If you would? I could use a little feedback on improving my site on blogger. Could you give me a little feedback?
The site is http://free-cash-making-websites.blogspot.com
You seem to be promoting quite a few programs, akycrawler. Maybe you can concentrate your efforts on 2 or 3 of the programs that really work and promote the hell out of them?
BTW, whether intentionally or not, you gave me an insight on the "Post Your Own Links" category. :)
great hub~
Do you have a feeling about if you should vary your anchor text, or stay consistent?
Info Help - Thanks! :)
tomlord40 - Definitely! That's probably one of the easiest way Google can detect a link exchange so it will be a good idea to vary your anchor text.
And by doing that, your site can rank higher for other keywords as well. :)
I found your topic when I was looking for some ways to build backlinks.
It's seem to be hard and never finish to me.
Thank for your writing.
You are exactly right, V.C. There are tools and techniques that makes your tasks easier, but the more competitive your keyword, the more the competition. :)
Very helpful. I used a program that helped bookmark my site at many ( 50 +) sites in a manner of an hour. It pays off in the long run to take the time to create links.
Sounds interesting. Probably something I should look into. :)
Thanks for the tips on backlinks and keywords. All of this takes lots of time, doesn't it? Later!
Yes it does take time. Just do one or two a day, and find a way to make the process faster. :)
you have some useful information here. Thanks for sharing. lol
Thanks kmackey32! :)
I especially liked the fact that you included a glossary which helped me understand.
You have to thank Shadesbreath for that. I am going to do a more comprehensive glossary as a hub but he gave me the idea to include a short one for this hub. :)
thanks a lot... very useful tips for me and new to SEO....
This hup was to the point & very detailed .
I learned alot that will be tweaked in my YOU INC Business model from this informative hub.
Warren Little
Thanks Warren and Muthu. The information is really all out there but I try to put it in as simple as I can.
Nice Article.
Thanks karmadir. :)
this is some nice information. i have a question however, a lot of seo people say that backlinks to your site/s shouldn't have the same anchor text, for it to not look suspicious to google. is it ok if i use say, a synonym of a part of my keyword? will it give the same link juice as the exact keyword (as anchor text) does? for example, in this comment of mine i used the anchor text "poea abroad jobs" (my keyword is poea jobs abroad). could i instead use "poea work overseas" and still get the same effect?
crap didn't notice hubpages has nofollow :(
Although your posting is merely for SEO purposes, you do bring up an interesting point. It will be worth looking into as I think that Google will do something like that in future, if it is not already doing it. :)
Excellent sound advice on backlinking. Thank you!
Thanks Increased Website Traffic! :)
Thanks for the info but a quick question.
How do you know if a site is no follow?
The nofollow attribute is applied to a individual link and not to the whole site. You can determine if a link is nofollow by actually viewing the source or the html for the site.
For me, I use a Firefox plugin called SEO Firefox. It's easy to use and relatively troublefree. But you will need to be using Firefox as your web browser.
The plugin is available here:
I´ve been reading this hub and I found a lot of good tips. Nice hub!
Thanks Marketing Sucesso! :)
You are welcome. :)
wonderful post,but to implement first one is quite difficult
If you are talking about setting up your very first site, I do agree. But it should be much simpler now with all the tools and templates and what-not available.
very nice hub. Basic terms of html and SEO but you presented nicely. Thank you for sharing.
Thank you, Hoop-A-Joo! :)
Getting traffic through anchored backlinks are worth it, atleast for long term purpose. You've made it simplified! Thanks for sharing.
Thanks for dropping by, Andrew0208! :)
I enjoyed reading this. I have to say tho that I am still struggling to get my head around the dofollow and nofollow links? I can see that bloggers want to keep their site from being spammed and will make posted links nofollow, but I just don't get why its nofollow and how a person can tell.
*scratching head*
You can determine if a link is nofollow by actually viewing the source or the html for the site, or you can use a Firefox plugin called SEO Firefox. It's easy to use and relatively troublefree. But you will need to be using Firefox as your web browser.
Great info - thank you. I have been using Spyglass to see competitors backlinks.
SEO Spyglass seems to be an awesome tool. I will have to look into it when I find the time. :)
Some methods may not work now, since Google has discovered the trick of creating many blogs to send links to a main blog.
You are probably right. And even if it still works, there is the chance that it has decreased in effectiveness. The best thing to do for the long term would be to bite the bullet and do the required work for getting proper backlinks. :)
Great information!
Thanks! :)
Getting links of high pr sites is really hard, really enjoyed your article. Thanks :)
Well, if it was easy, it might not be a high pr site. :)
Thanks man! :)
Great article and thorough analysis on backlinking. A lot of people don't get this concept, but its important for sure. Thanks a lot for your contribution to this area of business.
True. It is an unfortunate fact of the web, but a quality site with no backlinks is probably not as good as a bad site a lot of backlinks - at least in Google's eyes. :(
Thanks for visiting. :)
Thanks for explaining this in a way even a newbie can understand! I'm new to SEO and I'm trying to wade through a lot of "technical" information. I found your article very easy to follow, now I'm off to try and implement some of the information. :)
Thanks Lamme. A lot of the information out there is about simple basic stuff, but learning the terminology will kill you.
Thanks for dropping by. :)
Thanks so much, I have tried to get my head round this topic three times and having read your hub, I have finally 'got it' - you are a great teacher, thanks again, Alison
Thanks Alison. I didn't know that so many people have problems with this concept.
Wow the Give Away Something style I really like, never thought about it. Going to try this soon. Thanks!
Thanks, Backlink Master. I have a webhosting company to thank for that one. :)
This is a nice list of tips. However, be careful with link-swapping, especially link directories. Google is wise to this practice and devalues links that are suspected to be swapped rather than naturally generated.
Those were the times. All you needed to do was to have a link exchange directory and swap as many links as you can. I guess it is back to the basics now, that is, generate great content, and the links will naturally appear, :)
It's all about backlinks, isn't it? SEO's are very likely to destroy internet sites like hubpages (one day)!
Quite to the contrary, I believe. Google is getting better at determining the true value and relevance of a backlink. As such, the SEO strategy of just getting as many webmasters to link to you as possible will slowly be less effective.
With sites like HubPages, you automatically get a page rank boost merely because of the HubPages domain. And you can get ranked much more easily than if you were to start with your own domain.
So, I think that sites like HubPages should be around for quite sometime. But, as in all things SEO, it will ultimately be Google who has the final say.
It has taken me ages to get my head around all the different back linking techniques and terminology. I think I am finally getting it and your post was really helpful, wanderer, thanks!
Thanks Nikki. It's actually quite simple, but it's the terminology that usually throws people off. :)
hi wandererh. Ive been trying to get a rank at google. 1st page at least. I tried linking a site to others and submit them to some bookmarking sites. Still my ranking wont rise. Can you help me you on how to incease my backlinks? Many thanks!
Hi manilyn11, getting to the first page of Google is not easy as the competition would be rather stiff.
But getting backlinks is not too difficult, but if you only have links from bookmarking sites, it probably won't do too much for your Google ranking.
There are many guides on how to get backlinks to your site - just do a search on Google or HubPages - but off the top of my head...
- Join article directory sites, including HubPages, and write articles for backlinks to your site in the article body and/or bio.
- If you have great content and you promote it, people will automatically link to you without asking.
- Ask other webmasters for a link exchange or partnership.
Great article and thorough analysis on backlinking. A lot of people don't get this concept, but its important for sure. Thanks a lot for your contribution to this area of business.
Really really great information for producers and designers of websites. My market is geared toward film/movies and music. Check us out now and then come see us after we have used the knowledge given here..Thx from www.producerskorner.com
Choosing SEO Packages - It really is important to get the idea at least or they are not going to get any kind of traffic, or the wrong kind of traffic, from the engines. And the concept is actually quite easy. :)
Producers Korner - Wish you all the best, hope the info is useful. :)
the problem is how do we do the backlink in a short time? i am running a business site http://www.monclerkid.com , i was wondering how could i drive more traffic? do you have any suggestion? thank you1
I think you are asking the million dollar question. There are many ways you can get backlinks and traffic, but the more targeted the traffic is, or the more valuable the backlink, the more expensive, or time consuming, or difficult it will be. In other words, there is no magic bullet.
Backlinks can definitely help you get ranked on Google, Yahoo or Bing! I have a few sites and I am constantly creating backlinks to help my page rank! Nice article and tips. I also have a website about backlinks, http://adspro24.com/ please visit it anytime you want. I have a few tips there. Thanks again!
Thank you for all these useful informations. I really do need them. Great.
AdsPro24 - Thanks for the info.
MoneyCreator24 - It's my pleasure. :)
Totally true, Wandererh it would be awesome if you could check out my hub. I have been seeing your hubs, but never signed up here and commented on it. I have been a long time fan of yours. Keep posting us with useful information sir.
Bobby1231 - Thank you for being a fan. I try to put up useful or entertaining bits of information and it's always nice when they are well received. :)
I think you should have included the importance of variation of anchor texts while building backlinks. Inclusion of LSI keywords as anchor texts of one way backlinks are of immense help for ranking.
Chandan@EarnmoneyOnlineinIndia - You're right, I didn't think to include. Thanks for telling me and I'll do a small rewrite in the near future and put it in. :)
@wandererh,
Thanks for the great post about backlinks using with anchor text.
It is very useful for who enter in to IM.
Thanks
Jessi
I do agree with offering something free or giving away free stuff to attract traffic. Clever.
Also, backlinking with relevancy does help with SEO. Good Hub because it offers good advice. Thanks.
Jessi - Hope this has been useful for you. Many articles about such stuff tend to be too technical, expecting their readers to be SEO experts. I hope I have explained it in a clear, non-technical and easy to understand way.
mailxpress - Free is a great way to go but I'm worried that since more and more things on the Internet are free, free could be losing its effectiveness. :(
This is a brilliant article. I need to increase my google ranking. I will be backling as much as I can to do this.
TK Taxis - Loughborough Taxis
www.tktaxis.co.uk
TK Taxis - Backlinking is great but don't forgot your other traffic building techniques. The best way would be to try a good mix of strategies, see what works for you and do more of what works.
Thanks for the hub. You've included some very use information!
SilkThimble - Thanks for your nice comment. :)
It's always important to use the right keywords and phrases that best describe what your site is about. This was a great read. Thanks!
RankBooster - You are right. :)
Great hub explaining backlinking and anchored links!
editorsupremo - Thanks! Hope it's useful.
kerryg Level 1 Commenter 3 years ago
Thanks for answering my request!